Similar to fonts for textual content, there are formatting styles or fonts that can be used on math expressions in LaTeX. For example, the set of real numbers R is typically written with what is called a blackboard bold font.
The formatting styles for math in LaTeX are:
mathnormal: This is the default for math expressions. The letters are italicized a bit. No need to apply it explicitly. mathrm: Non-italicized version of normal. mathit: Italicized like normal, but suits words better. mathbf: Bold. Use for vectors and so on. mathsf: Sans serif. mathtt: Fixed-width. mathfrak: Fraktur. Used for lie algebras. mathcal: Calligraphic. mathbb: Used for real sets. mathscr: Script.
A table of these fonts applied on symbols can be seen here.
Tried with: Ubuntu 14.04